For The Win
Brand Design | Brand Strategy
UI | Motion | Verbal Branding
An app on a mission to take passionate amateur athletes
to the next level of their favorite sport.
By tapping into the motivating power of an engaged community, friendly competition, and fresh skill-building challenges, we create the perfect environment for casual sports' enthusiasts to keep progressing their abilities.
Strategy
Target audience:
Age: 16-35
Gender: Men and women
Education: All kinds
Characteristics: Sporty, competitive,
sociable, energetic, funny, active
Brand values:
Athletic drive | Have fun | Get social | High energy | Trash talk
Concept:
"Become champ"
It's all about the drive to win and get better
at what you love doing.
A sharp and energized brand that emphasize
the athletic drive.
Target audience:
Age: 16-35
Gender: Men and women
Education: All kinds
Characteristics: Sporty, competitive,
sociable, energetic, funny, active
Brand values:
Athletic drive | Have fun | get social
High Energy | Trash talk
Concept:
"Become champ"
It's all about the drive to win and get better at what you love doing.
A sharp and energized brand that emphasize the athletic drive.
Visual Motif
The spike:
The spiky design captures the essence of sports and athletic activities, the challenges and the constant push to be the best.
The sharp angles project a sense of energy and intensity, qualities essential for maintaining laser-sharp focus and an unyielding competitive spirit necessary to overcome arduous physical challenges.
The spike:
The spiky design captures the essence of sports and athletic activities, the challenges and the constant push
to be the best.
The sharp angles project a sense of energy and intensity, qualities essential for maintaining laser-sharp focus and an unyielding competitive spirit necessary to overcome arduous physical challenges.
Tone Of Voice
UI Design
Storyboard For A Promo Video
For The Win
Brand Design | Brand Strategy
UI | Motion | Verbal Branding
An app on a mission to take passionate amateur athletes
to the next level of their favorite sport.
By tapping into the motivating power of an engaged community, friendly competition, and fresh skill-building challenges, we create the perfect environment for casual sports' enthusiasts to keep progressing
their abilities.
Strategy
Target audience:
Age: 16-35
Gender: Men and women
Education: All kinds
Characteristics: Sporty, competitive,
sociable, energetic, funny, active
Brand values:
Athletic drive | Have fun | get social | High Energy | Trash talk
Concept:
"Become champ"
It's all about the drive to win and get better at what you love doing.
A sharp and energized brand that emphasize the athletic drive.
Visual Motif
The spike:
The spiky design captures the essence of sports and athletic activities, the challenges and the constant push to be the best.
The sharp angles project a sense of energy and intensity, qualities essential for maintaining laser-sharp focus and an unyielding competitive spirit necessary to overcome arduous physical challenges.
Tone Of Voice
UI Design
Storyboard For
A Promo Video