Fluffy
Brand Design | Brand Strategy
UI | Motion | Verbal Branding
In loving memory of Tola
(2010-2024)
A platform that connects pets in need of homes
with caring owners.
It redefines pet adoption by having a “Tinder like” experience:
Making it playful, easy & fun for users to find their
perfect furry companions, while promoting
responsible pet ownership.
A platform that connects pets in need of homes with caring owners.
It redefines pet adoption by having a “Tinder like” experience:
Making it playful, easy & fun for users to find their
perfect furry companions, while promoting
responsible pet ownership.
Strategy
Target audience:
Age: 18-35
Gender: Men and women
Education: All kinds
Characteristics: Pet lovers, urban,
been on dating platforms, playful
Brand values:
Playful | Urban | Light | Teasing
Concept:
"It's a fetch!"
A fun spin on Tinder's "It's a Match" catchphrase,
this wordplay signals a successful pet-to-owner connection
- adding an urban lighthearted vibe
to the impactful cause of pet adoption.
Target audience:
Age: 18-45
Gender: Men and women
Education: All kinds
Characteristics: Pet lovers, urban,
been on dating platforms, playful
Brand values:
Playful | Urban | Light | Teasing
Concept:
"It's a fetch!"
A fun spin on Tinder's "It's a Match" catchphrase, this wordplay
signals a successful pet-to-owner connection - adding an
urban lighthearted vibe to the impactful cause of pet adoption.
Visual Motif
The scribble:
Scribble as a design motif is a playful and heartfelt way
to capture the special & messy connection
between pets and their human companions.
The scribble:
Scribble as a design motif is a playful and heartfelt way to capture the special & messy connection between pets and their human companions.
Tone Of Voice
UI Design
Fluffy
Brand Design | Brand Strategy
UI | Motion | Verbal Branding
In loving memory of Tola
(2010-2024)
A platform that connects pets in need of homes with caring owners.
It redefines pet adoption by having a “Tinder like” experience:
Making it playful, easy & fun for users to find their perfect furry companions, while promoting responsible
pet ownership.
Strategy
Target audience:
Age: 18-45
Gender: Men and women
Education: All kinds
Characteristics: Pet lovers, urban,
been on dating platforms, playful
Brand values:
Playful | Urban | Light | Teasing
Concept:
"It's a fetch!"
A fun spin on Tinder's "It's a Match" catchphrase,
this wordplay signals a successful
pet-to-owner connection
- adding an urban lighthearted vibe
to the impactful cause of
pet adoption.
Visual Motif
The scribble:
Scribble as a design motif is a playful and heartfelt way to capture the special & messy connection
between pets and their
human companions.
Tone Of Voice