Sweeft
Brand Design | Brand Strategy | Motion | Verbal Branding
Brand Design | Brand Strategy |
Motion | Verbal Branding
The ultimate finance platform for Gen Z.
Managing money has never been so effortless and rad.
Join the Sweeft movement and take control of your finances
in a way that genuinely vibes with you.
Strategy
Target audience:
Age: 12–27
Gender: Men and women
Education: All kinds
Characteristics: Gen Z, digital natives, diversity and inclusion, value authenticity, interested in investments
Brand values:
Sweet | Vibrant | Playful | Light
Concept:
"Finance can be sweet"
By cloaking financial services in this candy-coated visual language, Sweeft removes intimidating money jargon.
We make fiscal responsibility feel like an enjoyable treat rather than a chore. It's a sweet, bite-sized way to empower Gen Zers to take control of their finances through an app experience that genuinely resonates with them.
Visual Motif
Cash flow candies:
Each financial feature of the app is represented by a vibrantly
colored candy that adds a playful, treat-like quality to
managing your finances.
Tone Of Voice
Sweeft
Brand Design | Brand Strategy |
Motion | Verbal Branding
The ultimate finance platform
for Gen Z.
Managing money has never been
so effortless and rad.
Join the Sweeft movement and take control of your finances
in a way that genuinely vibes with you.
Strategy
Target audience:
Age: 12–27
Gender: Men and women
Education: All kinds
Characteristics: Gen Z, digital natives, diversity and inclusion, value authenticity, interested in investments
Brand values:
Sweet | Vibrant | Playful | Light
Concept:
"Finance can be sweet"
By cloaking financial services in this candy-coated visual language, Sweeft removes intimidating money jargon.
We make fiscal responsibility feel like an enjoyable treat rather than a chore. It's a sweet, bite-sized way to empower Gen Zers to take control of their finances through an app experience that genuinely resonates with them.
Visual Motif
Cash flow candies:
Each financial feature of the app is represented by a vibrantly
colored candy that adds a playful, treat-like quality to
managing your finances.
Tone Of Voice